Blogging is a new invention on the internet. In July 2005, about 40,000 blogs were posted each day and over 9 million blogs were already on the internet. Each year more and more blogs are being posted on the internet. “The biggest battle for most small business owners is getting enough people to see your work. Often that battle is won or lost online, without you even knowing it's happening. Not very encouraging news. Here's the solution: Build a blog and learn how to use it to zero in on your audience and market your services effectively.” (Dawson 2007) Everyday people use blogs to put themselves out there and let the public know their opinion on various subjects.
Although the grapevine typically is thought of as occurring with a given organization, blogging is a form of gossip that can reach beyond an organization’s borders. Blogging changes the way that companies are affected by gossip. It is published on the internet for the public to see. It is a written document posted on the internet. There are a few ways that companies can prevent this from happening. They can have employees sign a confidentially agreement stating they will they not provide company false and actual information through any means of communication. Also, they can have the company monitor blogs sites daily to maintain blogging in regard to the company. Even though, there are over a million blogs posted each day and it can be hard to depict a blog posted about a company, it might just happen that one day they will be able to catch that one blog that has information on the company.
Although companies would prefer to reduce blogs that speak negatively about them, what about blogs that detail mistreatment of employees or illegal work practices by upper management? Employees should not post these types of blogs even though they may be reprimanded or terminated as a result. If an employee notices that an employee is mistreated or illegal work practices are being made by upper management, they should immediately contact their supervisor, human resources or the ethical hot line. This negative type of information should not be publicized on the internet by an employee. Employees should not only be terminated but should be penalized if they are sharing this type of information to the public especially if they signed a confidentially agreement.
It is ethical for companies to actively monitor blogs to gain marketing information. Once information is posted on the internet every single person has a right to read that blog for any purpose they desire. Blogging is an option on the internet used to publicize information. The purpose of blogging is not to post private information that a blogger does not anyone to know about. It is a communication aspect used on the internet to share information. By companies monitoring blogs, they are not invading privacy. Bloggers are inviting corporations to gather information because of the public nature of the postings.
Ron Dawson, Tasra Dawson. (2007, October). Effective Marketing with blogs. EventDV, 20(10), 26-28,30,32.
Although the grapevine typically is thought of as occurring with a given organization, blogging is a form of gossip that can reach beyond an organization’s borders. Blogging changes the way that companies are affected by gossip. It is published on the internet for the public to see. It is a written document posted on the internet. There are a few ways that companies can prevent this from happening. They can have employees sign a confidentially agreement stating they will they not provide company false and actual information through any means of communication. Also, they can have the company monitor blogs sites daily to maintain blogging in regard to the company. Even though, there are over a million blogs posted each day and it can be hard to depict a blog posted about a company, it might just happen that one day they will be able to catch that one blog that has information on the company.
Although companies would prefer to reduce blogs that speak negatively about them, what about blogs that detail mistreatment of employees or illegal work practices by upper management? Employees should not post these types of blogs even though they may be reprimanded or terminated as a result. If an employee notices that an employee is mistreated or illegal work practices are being made by upper management, they should immediately contact their supervisor, human resources or the ethical hot line. This negative type of information should not be publicized on the internet by an employee. Employees should not only be terminated but should be penalized if they are sharing this type of information to the public especially if they signed a confidentially agreement.
It is ethical for companies to actively monitor blogs to gain marketing information. Once information is posted on the internet every single person has a right to read that blog for any purpose they desire. Blogging is an option on the internet used to publicize information. The purpose of blogging is not to post private information that a blogger does not anyone to know about. It is a communication aspect used on the internet to share information. By companies monitoring blogs, they are not invading privacy. Bloggers are inviting corporations to gather information because of the public nature of the postings.
Ron Dawson, Tasra Dawson. (2007, October). Effective Marketing with blogs. EventDV, 20(10), 26-28,30,32.
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